If Hiroshi Lockheimer, Senior Vice President of Android, Chrome OS & Play at Google ought to mysteriously tweet that sooner or later, beginning four October 2016, individuals would not be utilizing Android, properly, in fact the world would perk up its ears.
However did this Google occasion change something? The Nexus, beloved by many Android followers, appears to have already got been buried. As an alternative, the Pixel has been named because the successor for many who need to entry the online on a smartphone. Moreover, shortly earlier than the precise launch, a number of media reported that Android can be phased out, and henceforth get replaced by Andromeda.
Our editorial staff was, appropriately, in turmoil. In any case, we’re AndroidPIT! The Google OS is in our DNA and we show it even in our identify. If Google have been to make a serious announcement like this relating to probably the most profitable cellular working system worldwide, it will be analogous to Apple saying it will ditch iOS and substitute it with a Mac-based system.
What can one anticipate from a Google present?
Google occasions are all the time humorous. Somewhat geeky, playful and by no means too business. One may get the impression that a few loopy but ingenious guys are taking to the stage and presenting the “craziest shit ever.” Issues which might be typically economically questionable, don’t essentially look nice, however are merely a technological beacon.
However this Pixel present was totally different. It had its humorous moments. The situation was completely Google-like. It virtually appeared just like the group had rented a college cafeteria and used the chairs that have been there. Initially, it was acceptable – nevertheless it was to not be so for the whole thing of the present.
This was not what we anticipated from Mountain View. It felt prefer it was making an attempt to repeat Apple at each nook and cranny. Superlatives weren’t spared on today – neither within the descriptions of the Pixel telephone (“superb,” “lovely,” “the perfect”) nor within the worth. Previous to the occasion, costs of about $400 or $500 had been predicted. Finally, it was revealed that the Pixel telephone can be provided within the US at a worth of $649. The costliest choice is available on the market for over $850!
Google was not singing to its personal tune.
Purely when it comes to content material, the present was not Google in any respect. With out eager to make comparisons right here: it appeared, someway, like how Sheldon Cooper may look if he needed to promote life insurance coverage. Or Yoda as a greasy used automotive salesman. Or simply an Android DIY-er’s iPhone.
And so, quite a lot of unusually unsure Googlers blustered to a handful of journalists and (at peak) almost 300,000 live-stream viewers in Apple-esque superlatives about “probably the most superior” and “lovely” smartphones. Sadly, the costs have been additionally cribbed from Cupertino, beginning at $649 and almost ranging into the four-digit vary.
Have you ever forgotten who your clients are and who your goal group is? Do you assume it’s that essential now to be Apple?
I understand that this seems to be fairly fascinating, in view of inventory market worth. A couple of days in the past, I even steered that the Pixel telephone was an assault on Samsung and an try and place itself as a flagship in competitors with the iPhone. I stand by my phrases now greater than ever. However can this technique and this strategy succeed?
Google’s picture is dominated by a love of know-how.
This stays to be seen, in fact. Nevertheless, my impression is that Google is enjoying with hearth and there are various explanation why it’d get burned. Relations with ancestral Android companions similar to Huawei, Samsung & co. probably are to ultimately really feel threatened by the brand new flagship. However Google will discover its personal picture on the check bench. A picture that was as soon as dominated by a love of know-how – and fewer of selling superlatives.
It simply doesn’t go well with you, Google. We’re not shopping for it! In the identical method that your geek pal all of the sudden turns into a loudmouth, simply because he needs to impress a reasonably woman. Specifically, the best way you, yesterday, stepped earlier than the cameras and needed to flirt with Apple followers.
Nevertheless, they may in all probability blow you off. Regardless of an enormous mouth, you’ll all the time stay the pleasant – and perhaps just a little timid – geek. The one who had so many associates exactly as a result of he was a great man. As a result of he didn’t throw round superlatives however let his actions converse. As a result of he introduced us all these technological advances and reinvented himself time and again.
What opinion have you ever shaped of the Pixel occasion?